However, most of the times people don't realize the importance of a brand logo and use unnecessary elements in their logo design. Your logo is the face of your company and even the smallest mistake can damage your brand value.
If you want to design a memorable brand logo, then stay away from these design mistakes.
Unprofessional Design- Logo is the inseparable part of your brand identity. Customers all over the world do not speak the same language and they may not understand your marketing propaganda, but the graphics in your logo convey a universal message to them.
Therefore, never take any chances with your logo. Your friend can be very talented, but you must hire an experienced logo designer to design your logo.
Trendy Designs- Trends come and go every year, but formidable brands stay in the market for hundreds of years. If you follow a particular trend, you have to redesign your logo after a few years and you customers may not like this sudden change of your brand identity. Design a timeless logo, so that your company can retain the same brand value for centuries.
Pixilated Graphics- Never use raster logo design software to design your corporate logo. When you enlarge a raster format logo, it gets pixilated and loses clarity. Always use vector format for your logo design.
Stock Images- When you use stock images in your logo, it does not look exclusive. The same stock image can be used by several other companies for their logo design. Therefore, always use inimitable symbols and typography in your logo to create a unique visual appeal.
Logo Represents the Designer- Before you hire a logo designer; make sure that he is not egoistic. A self centric designer often forgets the client's requirements and designs a logo that showcases his designing style.
Excessive Complexity- Simple design is always easy to remember. Look at the Nike or Audi logo and you will understand what I mean. Their simplicity is their biggest asset. How can you forget something as simple as a tick mark?
Relying Too Much on Color- Its true that you must use colors in your logo, but make sure that your logo's visual appeal does not depend on the colors. You may use your logo in monotone format for newsletters and business cards, and it should look equally appealing in black and white format.
At first, design the logo in black and white format and until you are satisfied with the black and white look of your logo, do not add colors.
Wrong Font Choice- You must balance the symbol and font in your logo design to leave an impact on the viewers' mind. These two elements must complement each other. For instance, if you are using a cute character in your logo, then you must not use a serous font in your logo.
Too Many Fonts- Do not use more than two fonts in your logo. When you use variety of fonts, it distracts the viewers and they miss your main message.
Similar Design- You may like certain logos of famous brands, but do not copy their design. If you are in beverage industry and your logo looks like a copy of soft drink, you can never build your brand identity.
Nobody can tell you the price of an instantly recognizable logo. A quality logo adds value to your products and services. That is why; people pay thousands of dollars for a Nike sports shoe, while several other companies sale sports shoes at a much cheaper rate. Avoid the aforementioned mistakes to design a trustworthy brand logo and boost your business.
About the Author
Logo Design India, a leading logo design company India, offers excellent services in areas such as logo design, brand logo design, business logo design and custom logo design. Our articles on corporate logo design and corporate identity are regularly featured in premium websites.Related Article
